Protests erupt in the streets as the high-end surf magazine teams up with the canvas shoe juggernaut to roll back equality, invite only half the number of women as men to ‘reinvent “Pipeline Masters!
Surfing in the crosshairs of the war of the sexes after the mag collaborated with the star of “10 man cum slam” “Daddy it hurts II” and “Can she take it?”
Riptide Bodyboarding Magazine was established in 1989 by Morrison Media on the Gold Coast at the height of the boogie boom. His target demographic then was a majority of barely post-pubescent boys who had just started the sport.
As its readership has matured, so has its content.
As the world passed the year 2000 CE, thoughtful articles and insightful interviews became its standard fare before the great publishing slump put it to sleep in the early 10s.
And so, it was asleep, inert, and inactive until earlier this year when a few crypto kids accessed their digital wallets and declared that “Boogen” was back and Riptide’s rival was on the way.
Channeling some good-time “Yer the Boyz” energy, the new Riptide looks poised to return to the heyday of its potential readers in both content and tone.
As a nod to his newly minted nihilistic image, it seems the idea of shelling out $390 for a video message from male porn star Johnny Sins via celebrity content website “Cameo” has gotten the nod. green light as a witty and wacky way to promote an upcoming movie release. financed by the site.
Mr. Sins, real name Steven Wolfe, is a muscular, bald, alpha male who has starred in numerous porn movies, having been in the jizz biz for over ten years.
On the surface, the star’s selection of “10 man cum slam” “Daddy it hurts II” and “Can she take it?” is apparently an odd choice to ask to voice a clip of 20-something male bodyboarders based in Western Australia. Unless one takes into account the target audience, the Rippies boys tried to titillate with his appearance.
In the video message, Mr Sins encouraged runners to,
“Rip the waves like I tear the pussy”.
Harmless? Salacious? Problem?
UK-based surfer, cold-water swimmer and podcaster Sophie Hellyer certainly believed in later. She posted a thirty-second trailer to her 44,000 Instagram followers, decrying the connection between the use of such violent language directed at women’s reproductive organs and wave surfing.
Hellyer also detailed the shockingly high incidences of violence directed at women in porn movies, and how the normalization and emulation of on-screen sexual violence leads to the perpetuation of violence against women in the real world. .
Sophie’s followers stormed the comments section of Riptide’s Johnny Sins post.
Riptide responded by deleting it.
In return, Sophie received a stream of presumably nasty messages from bodyboarders with butt injuries.
Now, before we start our race to the bottom of victimization with banal assertions of “It’s just words” and “Everything’s too PC these days”, (usually uttered by horrible people who want to be able to say things horrible) recognize that language and representation matter.
It’s a truth that should be obvious to generations of boogers raised under the constant barrage of derisive nicknames such as “Dick dragger, speed bumps, cripples and so on.”
If you are a bodyboarder who has experienced even a little of this humiliation, you will remember the shame, anger and resentment that simmers from falling less than others through the use of words .
Boogers were also the victims of acts of physical violence that were unleashed, often unprovoked, as violence against bodyboarders had been normalized in surf culture through talk in the surf media, especially in the 1980s and 90.
Experiencing degradation and violence, even a little, is healing and life changing. Words beget actions that have consequences. If any surfing community should understand this, it’s the Bodyboarders.
Participation rates in women’s sports have exploded exponentially in this century. In the world of surfing, women are taking to the waves like never before. The inclusive nature of the Longboarding/hipster movement provides women with a sense of identity and a sense of belonging to the line they have flocked to.
In women’s shortboard surfing, the establishment of equal professional contest prizes, the active promotion of star female surfers, and an encouraging culture that supports female surfers has resulted in a generational shift in participation rates and performance levels.
Both of these hobbies are thriving thanks to the inclusion and participation of women.
Wives and daughters see Belinda Baggs gliding gracefully over the waves or Caroline Marks executing high performance turns and the respect and admiration they receive for their skill.
Bodyboarding now they see a male pornstar encouraging someone to rip her pussy off.
In the early 90s, at the height of the boogin’/surfer war and the teen appeal phase, Riptide put a photo of booger Vicki Gleeson on the cover of the magazine, perhaps the first publication of surfing to do, certainly the first in Bodyboarding.
In the wake of this picture came a generation of Australian girls which included Kira Llewellyn, Mandy Zeiren, Lilly Pollard and others who raised the profile of women’s bodyboarding in Australia. Women’s bodyboarding remains a strong presence in Brazil, Japan and Hawaii due to established cultures of female rider inclusion and representation.
Bodyboarding should be the most accessible and popular surfing hobby for women. The equipment is cheap, safe and easily transportable. It’s easy to learn the basics and caters to all ability levels.
It’s time for the bodyboarding community to have candid and honest discussions about how the sport is presented to potential female participants and what the barriers are to their engagement.
If we don’t, we are essentially agreeing to exclude and dismiss women from sport, a move that would directly oppose larger societal trends that are empowering women around the world.