Fleur du Mal celebrates its 10th anniversary at the LAFW

“Hopefully LA wants to come out a little later,” Fleur du Mal designer Jennifer Zuccarini said.

The party kicked off at 9 p.m. Friday and continued into the wee hours at Sunset, The West Hollywood Edition’s basement club. The brand celebrated its 10th anniversary.

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“It’s an amazing feeling because so much work has gone into this dream,” Zuccarini said of the milestone. “I feel now that we’re in this really beautiful place with the brand. You know, when I started I really only thought about women and now we’ve grown a lot.

Originally from Toronto, Canada, Zuccarini launched the brand (named after the collection of poems by Charles Baudelaire) in New York in 2012. It started with lingerie before unveiling ready-to-wear — babydolls, bodysuits, lace bustiers, tuxedo pants — swimwear, nightwear and accessories. She now offers lingerie for men, including thongs, and recently introduced items like nursing and mastectomy bras and underwear for transgender women.

It was a holiday and spring presentation, molded by various bodies and shapes (made by Too Faced). Dancers in lingerie, from The House of Yes in Brooklyn, put on a show in the middle of the dance floor as guests huddled together with their iPhone cameras in hand. The evening featured Jasmine Sanders, Jesse Williams, Margie Plus, Hailey Clauson, Danielle Lauder and Father William Lauder, Executive Chairman of The Estée Lauder Cos. Inc.

Zuccarini said Los Angeles fashion week was never on her radar, but Ciarra Pardo, a close friend – the co-founder of N4XT Experiences and president of LA fashion week – convinced her to join the training.

“At the end of the year and the beginning of next year, with everything that is happening right now in the economy and in the world, we just want to have a little relief,” Zuccarini said of celebrations. “We went a little further.”

She is working on collaborations, she revealed, including one in the digital space.

“We need sexy things in the metaverse too,” she joked.

“I feel really good about how we are growing and thinking about our client in a different way, our community,” she continued. She has boutiques in New York and Los Angeles, counting Rihanna, Anya Taylor-Joy, Sienna Miller, Richie Shazam, Gigi Hadid and Angelina Jolie among her fans.

“We want people to embrace their sexuality and feel beautiful.”

Launch the gallery: Fleur du Mal celebrates its 10th anniversary at the LAFW

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